Yes we have been around as Biz Guru Ltd for over 9 years and before that in the UK and the USA for 6 years. We have over 10 years marketing experience combined with over 30 years business consultancy experience.

Whilst it may be tempting to jump straight into buying a few adverts without knowing who to target, how to talk to them, where to market and when to market you could be spending a lot of money with very little effect.

The plan is the who what where how and when of your marketing. The campaign is putting this plan into action. We expect to have one marketing plan but several marketing campaigns. We recommend at least two campaigns so that you can test the effectiveness of one against the other and then make small changes to make them more effective.

Actually that is a common misconception from small start up companies and it is a good start. However you want your brand to stir up some emptions in your potential customer, tell a story. Think about Disney for example, a very major brand. When you think of them you think, happy vacations, safe theme parks and princesses and castles. You want your customers to know about what your products and services can achieve for them, how it makes them feel etc. That is branding and we help you define your brand story as well as your brand.